The Maine Office of Tourism received two prestigious 2017 Adrian Awards, a platinum and a silver, for our marketing program.

MOT was recognized for excellence in travel marketing by Hospitality Sales & Marketing Association International (HSMAI) at their annual Adrian Awards ceremony on February 20. The winning campaigns were chosen out of a field of over 1,300 entries submitted for 2017.

The Office of Tourism's "L.L.Bean Strategic Brand Partnership" entry received the highest honor, a platinum award for Advertising - Full Campaign. The MOT's collaboration with the Met Breuer Museum to support and leverage a "Marsden Hartley's Maine" exhibit won a silver award in the Public Relations category.

Many thanks to our talented marketing and public relations teams, and inspiring industry partners!


The Maine Office of Tourism exhibited at two Hunting & Fishing focused consumer shows during February and March, 2018, in partnership with Maine Inland Fisheries & Wildlife, and the Maine Professional Guides Association.

  • Great American Outdoor Show; Harrisburg, PA
  • World Fishing & Outdoor Expostion; Suffern, NY

In February, the Office of Tourism’s PR program generated 54 pieces of coverage with 269M impressions in publications including, USAToday, Food Network, Family Vacation Critic and Smarter Travel. Two influencers were in Maine in February producing a total of 7 Instagram posts and 21 Instagram stories posted with a potential reach of 694.4K.

Recent results include a Family Vacation Critic story featuring Bar Harbor as one of 13 Family Vacations that are Better than Disney World; a feature on Camping on Maine’s Bold Coast; a feature on the new Abbe Museum Indian Market; and 9 Best Stops on the Maine Coast on


The 2017 SXSW award-winning film ‘Maineland’ was acquired by Abramorama for March release - watch the trailer.


Moosehead Lakeshore Artisan Village is now accepting applications. The Village offers a unique opportunity to market arts and crafts to residents and to the thousands of tourists who visit the Moosehead Lake region during the summer season. Four cottages will be available throughout the summer. The location is highly visible space among other shops, restaurants, and museums in the center of town. Information and online application.

Portland International Jetport is the winner of the 2017 Airport Service Quality Award for North America among airports with fewer than 2 million passengers.

TripAdvisor recently compiled a list of “20 Ridiculously Romantic Getaways in New England,” which includes Portland, Kennebunk, and Camden. Readers are invited to cast their vote for their favorite - the voting poll can be found at the bottom of the article.


Continued Growth Forecasted for U.S. Hotel Industry - According to an article in Travel Market Report, as the U.S. hotel industry closed out a record year in 2017, experts predict the uptick will continue through next year.


April 3-4, 2018 | Holiday Inn by The Bay | Portland, Maine

Join us as we make Portland our campus with Tuesday afternoon information sessions and skills building workshops, and an Opening Reception at Bayside Bowl.

The full conference day on Wednesday, April 4th, will take place at the Holiday Inn by the Bay, with an update from the Office of Tourism, breakout sessions focused on how to expand your customer base, a Workforce Development general session, the annual Tourism Awards luncheon, and an inspiring keynote from Kelly McDonald, one of the nation’s top experts in multicultural marketing and consumer trends.

Download Program

Register Online  -  Online registration available through April 1st, 2018.

See you there!

DISCOVER NEW ENGLAND Tourism Summit & International Marketplace

When: April 22-24, 2018

Where: Sea Crest Beach Hotel, Cape Cod, Massachusetts

Registration and Information

When: May 11, 2018
Where: Agora Grand Event Center, Lewiston, Maine
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To Subscribe, contact Jennifer Geiger.