Maine
 
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HIGHLIGHTS

The Maine Office of Tourism’s social media channels @VisitMaine are on the front line in promoting tourism for the state and inspiring engagement with the Maine brand. Daily posts invite potential visitors in essence to “get off the beaten path to get on track. Find treasures around every corner. Discover your #MaineThing at www.VisitMaine.com.”

Our following has grown on the VisitMaine Facebook page by approximately 12% since the beginning of 2017 to almost 97,000 followers.  VisitMaine Twitter followers increased by over 1,300 new followers in 2017 to over 33,000 followers, and the VisitMaine Instagram page gained over 6,000 followers in 2017 to reach more than 36,400 followers.

Please engage with us by following @VisitMaine on your own social channels, sharing posts that resonate with your followers and using the #MaineThing hashtag.  With your help we will continue to spread the word about all that Maine offers and grow Maine’s vibrant tourism industry.

 
MARKETING

The Maine Office of Tourism awarded seven Tourism Enterprise Marketing Grant awards in the Spring 2017 round of the Tourism Enterprise Marketing Grant program.

Recipients are: 

Maine Pond Hockey- $5,000

Bethel Area Chamber - $6,190

Center for Maine Contemporary Art - $10,000

Maine Professional Guides Association - $10,000

Experience Maritime Maine - $10,000

Washington County Council of Governments - $2,000

Great Cranberry Island Historical Society- $3,000

Tourism Enterprise Marketing Grants are awarded biannually in spring and fall, with awards ranging from $2,500 to $10,000. Eligible non-profit organizations may also apply for Special Event Marketing Grants. The deadline for applications for the next round of Tourism Enterprise Marketing and Special Event grants will be in early November 2017. More information and grant guidelines can be found at MOTpartners.com under Maine Tourism Marketing Partnership Program (MTMPP).

 
INTERNATIONAL SALES

The Maine Office of Tourism attended IPW, the nation’s largest international travel marketplace, as part of the Discover New England booth and with an individual booth for the state. Maine representatives held individual appointments with more than 80 tour operators and media from the UK, Ireland, Germany, France, Italy, Australia, China, Japan, New Zealand, Australia, Scandinavia and Canada. In general, interests vary for each market. There tends to be a high interest in the outdoors in Germany, Australia and Scandinavia, culture and heritage in the UK, and romantic getaways in Italy. 

 
PUBLIC RELATIONS

Recent features about Maine published as a direct result of the Office of Tourism’s PR program include an AP article featured in multiple publications nationwide titled “Vacation in Maine? Water, Woods, the Arts and Adventure". Other stories included a Camden feature in the Boston Globe's Battle of the happiest seaside towns; a Nowhere Magazine feature on Sailing the Maine Coast; Country Living stories featuring Greenville as one of the Best Small Lake Towns in America and the Rangeley Lakes National Scenic Byway as one of the Most Scenic Drives in America;  a Travel + Leisure article on Maine Points of Interest; and inclusion of Eastport in a Baltimore Sun article about 10 of the East Coast’s best small-town 4th of July celebrations.

To connect your business with travel writers visiting Maine, join our PR Partners program.

 
INDUSTRY NEWS

- The Maine Motorcoach Network has a new website, and has also initiated a social media presence on Facebook and Twitter. The Maine Motorcoach Network mission is to increase revenues for Maine businesses by promoting motor coach and group travel to the State of Maine, and invites interested businesses to visit the new website for more information.

- A recent report by the City of Portland showed nonprofit arts and cultural organizations and their audiences are a growing contributor to the city's economy, with an economic impact of $75.6 million in 2015 compared to $49 million in 2012, according to an article in MaineBiz.

 
TRENDING

Luxury travel is being redefined by travelers who are more interested in personalized service and experiences than crystal chandeliers,  according to a recent Travel Market report.

 
 
Upcoming
DMAI ANNUAL CONVENTION

The Destination Marketing and Management Forum is a premier event for destination marketing and management professionals, offering training and professional development for destination marketing associations, CVB’s and tourism boards.

When: July 11-14

Where: Montreal, Quebec

Registration and Agenda

U.S. TRAVEL ASSOCIATION ESTO

U.S. Travel Association ESTO

The U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) is the only national forum where tourism destination professionals at the state, regional and local level get critical tools, tips and information to help them better market and grow their destinations.

When: August 26-29

Where: Minneapolis, MN

Registration and Agenda

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