2018 Governor’s Conference on Tourism Awards - The call is out for nominations! Please send us your nominations of outstanding people, businesses and organizations in our industry that are helping to advance the growth of tourism in Maine. The award winners will be recognized at the 2018 Governor’s Conference on Tourism to be held April 3-4th in Portland. The deadline to submit a nomination is January 8, 2018. Click here to submit your nomination online or to download a copy of the nomination form and guidelines.

We wish all our Maine tourism partners a prosperous holiday season, with thanks for all you do to make Maine an exciting four-season destination! Help us follow your celebrations on social media by tagging your posts with #MaineThing


Winter Campaign - The Maine Office of Tourism has launched an expanded marketing campaign for Winter 2017-2018. The campaign will run through March 2018, with creative materials that extend themes and placements from the summer 2017 plan to build on the success of that campaign.

In 2018, the Office of Tourism will also continue the weekly Snow Reports public relations program introduced in winter 2017 in partnership with the Ski Maine Association and the Maine Snowmobile Association. Similar to the Fall Foliage reports, the Snow Reports will provide weekly updates during the winter months on snow conditions in the mountains and on the trails, with a calendar of events.


The 2017 Summer Season Topline report is now available online at The research shows that while nationwide summer leisure travel showed a moderate increase over the prior summer season, in Maine estimated summer visitation increased 4.5% from 2016 to 2017, with overnight visitation showing growth of more than 8%.

Some takeaways –

  • Overnight visitors are most interested in exploring Maines food/beverage/culinary options, and in Active Outdoors activities.
  • Nearly 2/3 of overnight summer visitors stayed in paid accommodations.
  • Maine continues to see growth in overnight visitation from the mid-Atlantic states.
  • Massachusetts and Maine continue to provide the greatest proportions of summer day visitors to Maine.

Maine Revenue Services reported that year to date through August, lodging taxable sales were up 8% over 2016, while restaurant taxable sales saw growth of 3.5% over 2016.  Combined restaurant and lodging taxable sales grew about 4.76% year over year through August.

The US Travel Association Travel Trends Index predicts travel growth nationally of approximately 2.2% through the first quarter of 2018, as solid domestic travel demand adds to gains in international inbound travel early next year.


The Maine Motorcoach Network is encouraging industry members to review and comment on the U.S. National Park Service proposal to increase fee schedules announced Oct. 24. The proposal will mandate commercial use authorization permits and establish seasonal peak pricing on commercial tour operator entry fees at 17 of America's most visited national parks, including Acadia National Park. The deadline for public comment has been extended until December 22nd. Click here for more details.

2017 Bike Maine added 660K to state economyThe Bicycle Coalition of Maine has announced the direct economic impact of the 2017 BikeMaine event “Pathway to the Peaks” was $660,000 according to an article in MaineBizBikeMaine 2018 will tour the St. John Valley in Aroostook County. 


Canada visitor specials? - Do you offer special rates to Canadian visitors? Please send information on any deals for Canadians at your lodging or tourism attraction business for inclusion in an updated Canada press kit to

Recent results from the Maine Office of Tourism PR program include a Boston Globe story on the renaissance of Rockland as an arts destination; a feature on on the Campgrounds of Acadia National Park; and a feature on things to do in Boothbay Harbor on

Learn more about how to participate in MOT’s PR Partners Program, bringing together Maine’s hospitality and wealth of travel experiences with qualified media and tourism decision-makers who have influence on the traveling public.


Instagram touringare you Instagram friendly? Within Instagram’s endless photo stream, a new style of travel has emerged: people who build their itineraries around the images.

Millennials & Wellness Travel -  According to a Travelmarket Report on the 2017 Global Wellness Summit, wellness tourism is now a $563 billion global industry. A presentation by New York-based lifestyle and news publication “Well & Good”of their study of the wellness travel habits of Millennials outlined what the 20- and 30-something woman traveling for wellness wants:

  1. What she already has at home: She’s expecting top fitness talent and healthy “clean” food.
  2. An experience that she can’t get at home: Experiences in nature and opportunities to unplug with things such as challenging hikes and hot springs.
  3. Properties to take her wellness to a new and deeper place with immersive and unique experiences.

When: April 3-4, 2018

Where: Holiday Inn by the Bay, Portland, Maine 

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